A population of 325 million people makes the USA the world's largest consumer market as well as the biggest importer of goods and services. It is also Sweden's largest export market outside the European Union – our total annual export of goods and services is valued at around 90 billion SEK. The ten largest American industries, including manufacturing, healthcare, finance, education, and consumer products, each individually generate an annual revenue greater than Sweden's total GDP.

Opportunities for Swedish companies in the US

There are several key industrial clusters of interest for Swedish companies including IT, design, financial services, transport systems, and healthcare. By setting up a local presence in these clusters, Swedish companies get access to competence, capital, and economies of scale. 

Possible challenges

Be aware that the American market may present tough competition, and it can be difficult to understand the legal system. 

How we can help you expand

Business Sweden has had a presence in the USA since the 1970s. Our team of around 30 people cover all 50 states through our offices in New York, Chicago, and San Francisco. A few of our key services include providing strategic advice, producing tailor-made market analyses and introducing you to suitable partners and reliable legal advisors. For companies in the early stages of market expansion, we also have a team of business developers located in Sweden.